At KVLA, our mission is “to bridge communities through media” by helping our viewers stay in touch with their own cultural traditions. We are dedicated to bring our audiences the best of Vietnamese television, and are committed to the role of an industry pioneer by continuing to bridge our two cultures responsibly.
In doing so, we pledge to provide our viewers with the highest quality of programming in our efforts to best serve them and our communities. By evolving with the changing media trends and technology, KVLA strives to deliver the highest quality programming to Vietnamese-Americans as well as to people who want to better understand Vietnamese culture around the world.
Multicultural media plays a vital role in bridging communities by informing and connecting viewers to their cultures and homelands. KVLA is off to such a mission. Since its launch, KVLA provides 24-hour programming consisting of high quality vital news and cultural entertainment programs to help educate Vietnamese Americans about their host society and culture. The network understands the impeccable responsibility of ethnic media, and responds to the constant need of its viewers to maintain their own ethnic identity.
While appealing to broader markets, KVLA thrives on its ability to offer accessible programming that is focused on news, politics, entertainment programs that meet the needs and interests of Vietnamese Americans, and Asian Americans alike. The purpose of the channel is:
- To become the premier media platform for the 1.7 million Vietnamese Americans, the community and the entire Asian American population.
- To create a marketplace where businesses and advertisers can access the Vietnamese American market.
- To offer all viewers a mainstream media platform where they can access their own world away from home.
- To provide immigrants with the niche content to quickly assimilate in the U.S. and to improve their lot in life.
As a television channel fully integrated with a multimedia website, KVLA prides itself in being a first mover advantage. The network intends to secure a dominant position in the marketplace, rapidly establish our name and develop loyalty from our deep and long established roots in our community as well as from our new relations. As the first source for all Vietnamese-American content, our community, viewers and advertisers will not only benefit tremendously, but also grow their businesses exponentially with us by their side.
Teamed with experienced professionals in the world of entertainment and business, many of whom share the same vision and understanding as our viewers, we have what it takes to adapt and succeed in the Vietnamese American community. Our staff understands the importance of targeting this ethnic community because:
- It is a well-known fact that Vietnamese Americans prefer turning to their own media for information and entertainment.
- Vietnamese-media offers cultural familiarity, access to news and entertainment thereby helping them assimilate quicker.
Our similar background, beliefs, culture and talents form the many values that set us apart from our competition, and those that make us unique. Our ability to identify with the American Vietnamese viewers, combined with our cutting-edge technology and creative thinking help us deliver results efficiently and effectively. Our mission is two-fold:
- For our marketers, we help them build relationships and boost profits to reach their goals.
- For our viewers, we offer them programs tailored to their specific liking to bring them home while away from home.